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Discover how Google Play's latest tools empower you to optimize revenue across your subscriber lifecycle. We’re introducing delayed charging to convert more users, improved account recovery to reduce involuntary churn, and flexible in-app subscription management to retain customers considering cancellation. Additionally, learn about our ongoing anti-fraud measures that have protected apps from billions in attempted fraud, and check out the new Protected with Play console dashboard for comprehensive security.
Resources:
Read the blog →
Features to power your growth on Google Play →
Play Console updates to scale your business →
Subscribe to Android Developers →
#GoogleIO
Event: Google I/O 2026
Speakers: Diego Dayan , Kelly Jorrie , Paul Feng
Products Mentioned: Google Play
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2026/06/23
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